2021
Luna Wine is branded to incorporate the culture surrounding the Chinese New Year celebration. The label background was taken inspiration from common Chinese cloud patterns. The zodiac illustrations are taken from a separate series where each zodiac animal are paired with their designated flowers.
Luna Wine
Bottled Wine Branding
Logos and Illustrations
Mockups
Wine Label:
Flavors: plum, rose, vanilla, spice
At Sky Winery, we pride ourselves on integrating cultures and traditions from around the world. Luna Wine is based on the Lunar Calendar and Chinese Spring festival. Lunar New Year is the most important celebration in China. Common practices during the celebration involve family gatherings, cleaning, decorating, offerings to ancestors, and the giving of red envelopes. Many practices are believed to bring good luck for the upcoming new year
The Chinese zodiac follows the new year and changes yearly based on a 12-year cycle. Each zodiac is represented by an animal as well as comes with common personality traits. Depending on the year you were born determines your zodiac and element. If you would like to learn more about Chinese culture, please visit our website.
